blog strategy, design and implementation

Blue Train can set you up with your own custom-designed, search engine-optimised blog and have you producing your own content in no time.

If you haven't heard of 'blogs' (short for 'web logs'), then you have probably been living under a rock for the past 5 years.  They're everywhere!

Here's the Wikipedia definition: A blog (a contraction of the term "weblog") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.

A blog is essentially an online diary or journal, published on the web for all comers to read, share and syndicate.   Millions of new websites have spawned as a result of this 21st century user-generated content phenomenon. 

But blogs aren't just for personal use - they also happen to be a great medium for organisations to communicate externally with existing and prospective customers and internally with employees.

Not only are blogs are great way to communicate directly to people, but they're also great fodder for the search engines.  Google et al. will appreciate your commitment to publishing regular posts on your blog and will reward you with improved search engine results!  That means more business for your organisation.

In short, it's a good idea for your organisation to blog.  And you should start doing it right away.

How do I get a blog?

Blue Train can set you up with your own custom-designed, search engine-optimised blog and have you producing your own content in no time. 

We prefer to build domain-based Wordpress blogs (eg. www.yourdomain.com.au/blog).  Wordpress is recognised in the industry as the best blogging solution from a search engine optimisation perspective.

Our blog strategy, design and implementation service includes the following:

• Domain-based Wordpress blog software installation
• Customised design template
• Implementation of appropriate 'plug-ins' and 'widgets' - to improve the user's experience
• Set up of author accounts for your bloggers
• Search engine optimisation to ensure that the blog appears in the major search engines
• 1 day on-site consulting, including a detailed training session for all bloggers within your organisation
• Production of a written blog strategy and policy
• 3 months email support post-delivery
• Hosting (if required - additional cost)
• Priority support (if required - additional cost)

How much will this cost?

Whilst some specific client requirements may impact upon the cost, the standard price for a full blog strategy, design and implementation is $3,495 ex GST ($3,845 inc GST).  Hosting, if required, is an additional cost.

This fee is for a blog implementation in Adelaide, South Australia.  Blue Train is available to undertake blog implementations interstate but the cost of travel (single day for on-site consulting and training) is borne by the client.

Please contact us today if you would like further information about our blog design and implementation service.