social media strategy and implementation

Is your organisation using the social web - eg. blogging, Twitter, Facebook, LinkedIn, YouTube - to generate new business?  Did you know that your organisation can derive benefit from employing these new technologies?

The social media phenomenon that brought us Twitter, Facebook, MySpace and YouTube is still relatively new in Australia, but it has permeated society extremely quickly.  Here are some stats that will astound you:

• Over 20 hours of video is uploaded to YouTube every minute.
• Dell claims to have made over $3 million in sales via its Twitter posts alone between 2007 and 2009.
• There are currently over 200 million registered users on MySpace. If MySpace were a country, it would be the fifth largest country in the world after Indonesia.
• It took radio 38 years to reach an audience of 50 million people - it took Facebook just two years.
• Wikipedia launched in 2001 and now has over 13 million articles in more than 200 languages. Despite its 'distributed authorship', it has been proven that Wikipedia is more factually correct than the Encyclopedia Brittanica.
• There are over 31 billion searches on Google every month. In 2006, this figure was 2.7 billion.
• Over 40 million people around the world have been duped by the Rickroll'd viral video.
• US President Barack Obama leveraged online social networks to raise more than $55 million in 29 days - no other fundraising activities were conducted during this time. (Source: Did You Know? videos on YouTube - http://www.youtube.com/watch?v=ITgubsfKo3Y  and http://www.youtube.com/watch?v=6ILQrUrEWe8)

Increasingly, it is becoming important for business to understand and employ these new technologies.

Blue Train can help you to implement an appropriate social web strategy for your organisation.

What sort of things will you help us with?

These are the sort of questions that we will ask in order to arrive at a appropriate strategy for your organisation:

• Is it appropriate for this particular organisation to use the social web as part of its wider business strategy?
• Is the organisation's existing website an appropriate vehicle for a social web strategy?
• Does the organisation have an active presence on social sites - eg. Twitter, Facebook, LinkedIn, etc.?  If so, are they appropriate and can they be improved?  If not, which of these sites should be used?
• Does the organisation monitor 'chatter' about its brand on the web - eg. via Google Alerts, Twitter alerts, other monitoring tools?
• Does the organisation monitor the 'blogosphere', comment on posts by others, and interact electronically with customers, prospects and like-minded people in the same industry?
• Does the organisation blog effectively?
• Does the organisation 'push' content to customers via email, RSS feeds, Twitter, etc.?
• Does the organisation use online video?
• Does the organisation provide an customer service interface to customers via social sites and instant messaging?
• Does the organisation interact effectively with customers via these means?
• Are staff appropriately empowered and trained to enact a social web strategy?
• Is there a codified social web policy in place?
• Is there a social web 'champion' who is responsible for spearheading the organisation's strategy?
• Are the organisation's social web efforts coordinated and do the various initiatives complement one another?
• Does the organisation have a long-term view and understand that implementing a social web policy is not a 'silver bullet'?

How much will this cost?

Please contact us today if you would like a quote for a social media strategy and implementation.